"The best way to communicate with prospective customers is through a story. Or to be more precise, through a sequence of stories."


 Scott Farnsworth,

“Double Your Sales: An Honest and Authentic Approach to Professional Selling”



Webinar Series for Professionals



The best way to learn to engage more clients and sell more professional services is by attending our professional webinar program:



Selling with Stories

An Honest and Authentic Approach to Professional Selling

The Double Your Sales Webinar Series

Eight Live Webinars Taught Personally

by the Author Scott Farnsworth



Questions?  Call us at 407-593-2386 or send us an email at



Here’s an overview of the eight sessions. 


1.  An Overview of The Double Your Sales Process

Introduction to the 12 stories of the Double Your Sales process; The importance of sequencing; Three important principles; The philosophical underpinnings of the Double Your Sales Process; Why this sequence of stories works to engage new customers

2. Understanding the Power of Stories

The history of story; We see our lives in story; Story is our native language; We teach best by telling stories; We connect best by listening to stories; We fall in love with those who listen generously to our stories and share theirs with us; How to find your own story-telling voice

3. Right Brain/Left Brain and The Banana-Lettuce Story

Understanding the analytical brain and the intuitive brain; The role of each side of the brain; Learning to recognize which side they’re in; Moving people from one side of the brain to the other; Setting expectation for the engagement meeting; How to develop your own successful Banana-Lettuce Story

4. The New Me Story

Meeting prospective customers where you find them; Introducing yourself or your company with a carefully crafted story; The Character Arc—a lesson from classical literature; Stories have their own third-party credibility; How to tell your New Me Story; How to develop your New Me Story; Using multiple New Me Stories

5. The Who Are You Story and The Hidden Waterfall Story

Launching customers into their stories, Finding your own set of story-leading questions, Listening with a second set of ears, Identifying the problems you can address, Pointing out dangers without being rejected, What makes a powerful Hidden Waterfall Story, Preparing and polishing your stories

6. The Worry Story, The Consequences Story, and The Benefit Story

Creating your “Top Ten Problems I Can Fix” list; Asking “worry-leading questions;” Finding enough worries; Helping prospects envision the consequences of not addressing their problems; Mastering the “parking” process; Seeing and describing the benefits of using your process; The power of this part of the sequence

7. The Kind of Like You Story and The How We Do it Story

The story-based testimonial; Finding customers who are kind of like them; Creating a powerful process; Turning your process into a story; The importance of the diagram; Connecting your process to their problems; The downside of a fancy graphic

8. The Investment Story, The Dress Rehearsal Story, and The Next Step Story

Creating a context for what you charge; Investment vs. expense; Asking for the business; Taking a hard left turn into the analytical brain; Avoiding buyer’s remorse; A dozen options for the dress rehearsal; Dealing with the “I want to think about it” customer; Where do we go from here?; Summary and overview of the entire 12-story process


Questions?  Call us at 407-593-2386 or send us an email at




“The best way to communicate with the people you are trying to lead is often through a story.”   Stephen Denning, "The Leader’s Guide to Storytelling"

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Double Your Sales:  An Honest and Authentic Approach to Professional Selling


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